Travel Trends: Have Friends, Will Travel
MySpace “Data Availability” – Sick of updating your profile on multiple social networks? Perhaps not for long. MySpace recently announced a “data sharing” partnership with a Yahoo, Ebay, Twitter and their own Photobucket subsidiary. The project called MySpace “Data Availability” will allow users to house their information in one place have it available in other sites. For example, your MySpace default photo, interests and favorite music might be displayed on your Yahoo Instant Messenger or your Ebay account.
Facebook Connect – Of course not to be outdone, Facebook shortly thereafter announced “Facebook Connect”, an application that allows users to “connect their Facebook identity, friends and privacy to any site.” The implications of this applications (that’s still in development) could have a profound impact on brands looking to build and leverage community within their digital experiences. A practical example could be that I use my Facebook account now to access GoSeeOregon in order to rate places and write reviews; my friends in turn would be able to access my reviews directly from Facebook making the experience more relevant and meaningful.
Google Friend Connect – Google’s version of data portability puts two spins on this concept. First, its program is designed to allow very small Web sites to add some social networking features without sophisticated programming. All they have to do is copy a little code onto their Web pages. Second, Google lets site owners link to a range of other sites, including, for various functions, AOL, Yahoo and Facebook.