Travel Trends – JetBlue, Wayback Machine, Online Video Ads
The Wayback Machine – An established (possibly old) site for some people, however the Internet Archives’ Wayback Machine still proves to be a great resource…especially for those who missed the initial launch and have not heard of it (I forget that not everyone knows about this site). The concept is pretty simple, type in a domain name and browse through the previous versions of the site…for example, Travelocity.com a la 1996 (pictured…and yes, it really did look like that). A great way to understand the evolution of web site design.
JetBlue Point of View Photo Contest – As mentioned in a previous post, JetBlue has been holding a photo contest to promote the collaboration of the airline and Google. To host the images from the contest, JetBlue is using Google’s Picasa photo sharing service (naturally). Although it appears that the entire contest was not completed via Picasa, the use of a photo sharing site (Picasa or Flickr) to promote and run a photo contest is an interesting approach…if the consumers are already using Flickr or Picasa, take the photo contest to them, rather than making them come to you (your site). Take a look at the finalists and vote for your favorite.
Online Video Advertising – A recent TNS study in partnership with AOL and Google presents some key findings for online video advertising. While these results are specifically speaking about advertising on other online videos (such as advertising before a YouTube video), they do provide good insight into some general online video factors.