Travel Trends – Luggage, UGC, Twitter, More JetBlue, Bad Photoshop
Checking 2 bags? That will be $40, thanks! – Wow. American Airlines will start charging $15 for the first checked bag, cut domestic flights and lay off workers as it grapples with record-high fuel prices. That’s right, $15 for the first bag. So, if you are a family of 4 flying from Chicago to Phoenix for a week vacation, each carrying 2 bags each, that means you will have to pay $160 just to get your bags to Sky Harbor. Now, I am the first to admit I do not know the intricate economic factors that affect the airline industry, but rather than charging for the first bag, just lie to us. Stick that $15 in another fee…environmental conservation fee, new tire fee, landing taxes, whatever…but telling us (and yes, this is completely opposite all of the transparency we push on the blog) it is for the first bag feels like a slap in the face.
My two ‘trends’ from this announcement…(1) carry-on bags will get even bigger and will hurt even more when they hit you in the head…(2) companies such as baggagequest.com and luggageconcierge.com will become much more popular.
Big Media Is Dead…Again…Really – Interesting stats from eMarketer on the attitudes of our fellow marketing professionals. Bye-bye TV!
JetBlue ‘Following’ Consumer Trends Via Twitter – A very interesting post from Joel at the socialized blog. Basically jetBlue was or is following conversations on Twitter (confused about Twitter, here is the explanation) to improve customer service, look for trends, etc, etc. Twitter is a great way to communicate quickly with your friends and peers, so if you are stuck at JFK because the ground crew is late and decide to rant about it via Twitter, (in theory) the JetBlue communications team will have a head start on resolving the issue. A fascinating read and an interesting us of new technology by a large company. Now, how do you feel about JetBlue ‘following’ your conversations?
More JetBlue – JetBlue has recently launched a new ‘Happy Jetting’ campaign, complete with a new Happy Jetting website. The site ‘aims to bring back humanity to flying’ not to mention push the companies new Green initiative (who doesn’t have one?), show off some of the new creative, allow users to play games and generally feel warm and fussy about flying JetBlue. Which, I will admit, TV in-seat is nice! If nothing else check out the ‘almost totally real pilot name’ generator, an old trick that interactive folks love to add to sites like these, but still fun.
This is your captain, Troy ‘Romance’ Thompson, speaking, enjoy your flight.
My New Favorite Blog – Photoshop is a dangerous program in the wrong hands. Having been a photoshop ‘guru’ in a previous life (sorry, the new versions confuse me), I love the Photoshop Disasters blog. It just goes to show that we all make mistakes (some larger than others) and that not everyone should be using Photoshop!