Travel Trends – #mrktchat, Email Boosting Social, 2010 Consumer Trends
#mrktchat Today at 3:00pm – Join us later today, via Twitter, for another edition of #mrktchat…an online conversation about travel, tourism and hospitality marketing. We (Troy), are guest hosting / moderating the session today and have some great topics on the schedule. But, knowing this group, any topic is open for discussion.
How to Follow the Chat:
Use one of these fine services.
#mrktchat, today via Twitter at 3:00pm MST.
Email Boosting Social - We touched upon this subject oh so briefly in our recent post, 5 Signs of A Poor Email Campaign, but new stats from the team at eMarketer have provided more evidence that many of us are integrating our email and social campaigns.
So now that we are using our email database…our hard-fought, protected, sacred database…to push consumers to our social outlets, how much longer do we need the email database?
Travel Weekly’s 2010 Consumer Trends – Released earlier this week, the 2010 Consumer Trends report provides some interesting data on the state of the American traveler…with a whole lot of ads. Anyway, you can skim over the (basic) report for yourself, but we found the section on Tribal Behavior to be the most interesting snippet of research from the report:
Tribe / Tendencies
Sensationals / 28% of leisure market, young, professional singles, action /adventure travel with club life. Receptive to ‘flash’ emails.
Familias / 23% of leisure market, family-focused, dual-income. Package oriented. Comparison shoppers.
Touristers / 23% of leisure market, married, 2nd oldest group, ‘no-mistake’ travel. Spend highest amount per trip. Family and high-end vacations.
Extraordinaires / 26% of leisure market, oldest tribe, grandparents. Wealthy emptynesters. European / foreign trips, boutique hotels.
Troy Thompson, a self-described technopologist, is a respected blogger, consultant and thought-leader in the Tourism / Travel Marketing industry. The Managing Editor at Travel 2.0, Troy has been providing unique interactive and marketing solutions to a variety of clients for more than a decade.