Travel Trends – Odwalla, TripAdvisor
Odwalla Loves Phoenix…and Seattle…and Boston – Natural juice company Odwalla has begun a geographic targeting campaign in several major cities, including Phoenix. The ads, promoting several healthy and fun activities such as hiking and local events, show local residents where to find Odwalla products throughout the city. Similar to previous campaigns from Bugaboo and Volkswagen, the use of local attractions and local events is an interesting twist to show residents that, in this case, Odwalla is in touch with local Phoenicians. The ads also direct to micro-sites for the cities of Seattle and Boston.
TripAdvisor Launches New Beta Site – As reported a few posts ago, TripAdvisor has rolled out a new beta site to reflect upcoming changes to the popular travel-review portal. The site, beta.tripadvisor.com, is very similar to the recently launched U.K. version.