Travel Trends – Paperless Boarding, Bankrupt Design, Bloggers
Paperless Boarding – It’s about time! Last month the TSA and Continental Airlines announced they would continue rolling out the Paperless Boarding Pass pilot program (it started last December) to Ronald Reagan Washington National Airport, Newark (N.J.) International Airport and Logan International Airport in Boston during the month of May. Finally, we can stop carrying around those super-secure boarding passes…not to mention save a fee more trees.
Bankrupt Design – Personally, I always find it fascinating how defunct companies ‘soften’ their websites to explain why they left you stranded in Chicago.
What (or who) is a blogger? – Interesting stats from the Center for Media Research. Beyond simply promoting ourselves, you should know that these are the people who are increasingly holding high influence over your consumers. (here’s a secret, most of your consumers trust bloggers more than you!)
According to the BIGresearch Simultaneous Media Survey, 26% of all adults say they regularly or occasionally blog. Of those:
- 53.7% are male
- 44.7% are married
- 28.4% hold a professional or managerial position
- 10.4% are students.
Bloggers tend to be younger, averaging 37.6 years old, compared to 44.8 for adults 18+ (the “general population”). Ethnically:
- 69.7% of Bloggers are White/Caucasian (vs. 76.1%)
- 12.2% are African American/Black (vs. 11.4%)
- 3.7% are Asian (vs. 2.0%)
- 20% of Bloggers are Hispanic, compared to 14.8% of adults 18+
In addition, Bloggers report a lower income ($55,819 vs. $56,811) and are better educated (14.3 years of education vs. 14.2).
Although Bloggers are more likely to use new media, the analysis finds that more conventional forms of media trigger their Internet searches. Magazines, at 51.6%, rank highest, followed by:
- 48.8% reading an article
- 46.1% broadcast TV
- 44.5% cable TV
- 42.5% face-to-face communication
- 39.7% newspaper
Gary Drenik, President of BIGresearch, concludes “Bloggers are a diverse group and not who you would expect…”