Travel Trends – Tagwhat, Topeka, iPad App Pricing
Tagwhat Enters Beta – Tagwhat, the latest entrant into the Augmented Reality space, launched into beta yesterday bringing with it more evidence and opportunity on the possibilities of AR. The idea behind Tagwhat is simple enough…either log on or download the mobile application and starting adding notes or tags to anything…restaurants, buildings, trees…anything.
Where the system gets interesting are the social connections between users and their tags. Just like Twitter or Facebook, ‘friending’ your friends allows access to their tags and notes.
And while AR still feels like a foreign concept to most mobile users, the opportunities are intriguing. Walking tours, restaurant reviews, tips, etc. And with the friend feature, you could even leave a virtual tour of your trip to Yellowstone for your friends to follow days, weeks or years later.
For those interested in a beta invitation, just let us know in the comments section.
Topeka Goes Global – A few days have past since the now infamous April Fool’s Day name change by the company known as Google. For Topeka, Kansas the coverage was a burst of promotion not usually seen at a global level. Personally, I found it noble that the Topeka CVB would try to boost there SEM spend to correspond with the prank…at that point, it is going to take quite a large budget to keep up with the confused ‘Topeka’ queries. Here’s hoping that Topeka see an increase in actual visitation as well.
iPad App Pricing – An interesting read from Tnooz highlighted the trials facing some publishers with the new iPad. Specifically, Lonely Planet seems to have relented to consumer pressure / reviews in reference to their new application and reduced the price from $19.99 to $9.99.
Some of the reaction so far:
“What a joke…Lonely planet you should be ashamed.”
“…a $2.99 (app) at the most…”
Needless to say, not the type of reaction Lonely Planet was looking for. As far as the issue and reason behind these reviews, it appears to be a combination of weak content, a rushed product, little value and a high price.
In my opinion, the consumer understanding of what an iPad app is and is not, is still undeveloped at this point in the product lifecycle. The perception of value is just not established. And to pay $20.00 for a glorified photo gallery versus a tangible paper guide at $16.99 is a stretch.
Yes, the iPad could be the start of a revolution, but it is still competing with paper in the consumer’s mind for the foreseeable future.