Travel Trends – .travel, JetBlue, Privacy
While the .travel domain idea looked good on paper and in theory, it has not worked as designed in the real world. People have not caught onto the idea that a domain extension such as .biz, .travel or .jobs is the same as .com. Seriously, most people cannot even grasp the concept of .net, let alone .travel or .asia. With search engines becoming more than just a simple website, but an embedded action in our thought process for locating information, the need for a certain domain name and domain extension is dwindling.
Now, if you are like the Arizona Office of Tourism, you might own a few of these key domain names…such as arizona.travel…just to prevent someone from squatting or worse, using that domain in an undesirable manner. But you can call off the plans to switch over your whole advertising campaign and interactive strategy to yourdestinationhere.travel. It’s already over…before it really got started.
People Don’t Truly Care About Privacy – A very good post from Seth Godin, discusses the some of the latest news surrounding the idea of internet privacy and privacy in general, and why people don’t really care about it. To quote from the post:
There’s been a lot of noise about privacy over the last decade, but what most pundits miss is that most people don’t care about privacy, not at all.
If they did, they wouldn’t have credit cards. Your credit card company knows an insane amount about you.
What people care about is being surprised.
Exactly. Facebook’s attempt at targeted ads encountered vocal opposition because the private information being collected was being used in an irresponsible manner…i.e., they surprised people. We all know we are being watched, just don’t remind us of it.