TravelCom 2009 – Thursday Summary
More tweets, thoughts and posts from TravelCom.
Overall Themes (or the short, short version):
- Metasearch is a huge buzzword that everyone (sites like Kayak) is trying to take advantage of.
- Consumers are less loyal to brands and more loyal to price.
Tweets, thoughts and facts:
Thanks to Elliott and Shane for all of the great tweets from the show.
elliottng #travelcom long term shift from OTA to Supplier, now 66% supplier 34% OTA (Comscore)
elliottng #travelcom Travel Information sites holding steady but OTA/supplier sites down – therefore need to get in front of consumers earlier!
elliottng Luxury travel searches down 2%, but family/discount travel terms up 48% (comScore) #travelcom
KeenerGuy Brian Solsberg – TripAdvisor – newest member of airline meta search. 32million mo. visitors across their media platform. #travelcom
elliottng #travelcom – Kayak going after TA & TravelZoo core; TA going after Kayak core; TravelZoo going after Kayak core!
hharteveldt #travelcom Kayak to OTAs: merge away, we’re ready to survive without fee revenue
hharteveldt #travelcom: Hafner: “Travelpost is an even crappier business than Kayak.”
KeenerGuy There are 19% fewer brand loyal leisure travelers in 2008 than 2006 #travelcom
KeenerGuy Why dwidling loyalty? generic products or experiences, abundance of travel product & booking options, low # of incentrves, UGC #travelcom
KeenerGuy UGC provides inspiration and confidence. #travelcom
KeenerGuy Brand loyal travelers are smart, upscale and comfortable with technology. Income over $100k, more connected. #travelcom
KeenerGuy Two in 10 brand loyal leisure travelers participate in UGC online. Great evangelists or potential detractors. #travelcom
KeenerGuy Hertz does 30 million rentals a year to about 10 million travelers. This is a dream audience for a publisher. #travelcom
That’s it for TravelCom 2009, you can find all tweets, posts and thoughts on the TravelCom Tinker page.