TravelCom 2009 – What You Missed On Wednesday
A summary of who said what, tweets, presentations, blog posts and what you missed from TravelCom on Wednesday.
Personally, I enjoy watching this type of conference via Twitter. Typically, in these large, open sessions, a few people speak up with questions or comments, but for the most part, everyone is just hiding behind their new TripAdvisor tote bag and hoping not to be put on the spot.
Watching via Twitter, anyone can say anything they want…for better or worse.
Overall Themes (or the short, short version):
- The economy is not is good shape, particularly for travel demand. Adapt and survive.
- Orbitz and Travelocity may merge with other OTAs and form an even bigger OTA. A Super-OTA!
- Everyone loves Southwest’s Herb Kelleher.
- Social Media, and more appropriately, social media marketing is still exciting and confusing to the travel industry.
- Airlines (except for Southwest, see above) still don’t get it.
- Google knows a lot about travelers. (And everyone else for that matter)
Posts and Presentations:
Thanks to our friend Elliott from Uptake, two great summaries from the presentation schedule:
- The New Normal from Brad Gerstner, Founder and CEO, Altimeter Capital
- Please Go Away: The Power of Going Here, There, and Nearly Everywhere to Build your Brand from Christine Petersen, Chief Marketing Officer, TripAdvisor
Tweets, thoughts and facts:
A collection of the stats and tweets coming from TravelCom.
hharteveldt #TravelCom More US online trvlrs use social computing. 62% do social computing now, up from 58% Q1 08. Forrester Q1 2009 travel study
KeenerGuy 20% of hotels received cancellations due to TARP #travelcom
hharteveldt #travelcom USTA: Travel industry employs 3+M more ppl than auto and generates more revenue than auto as well
KeenerGuy 66% people expect travel companies to try hard to make them feel valued. #travelcom
elliottng I cannot believe how much airtime Twitter and Facebook are getting in the #travelcom keynote by @hharteveldt!
KeenerGuy consumer slowdown + debt = travel values plummeting. #travelcom
denschaal #travelcom gerstner predicts 3 otas, not 4, by end of year…consolidation. exped could buy orbitz, or travelocity and orbitz could combine
KeenerGuy Southwest Social media lessons – be genuine and transparent, be willing to listen and open to change #travelcom
mwaks At a TravelCom in Atlanta where I just heard an keynote economist slam travelocity and orbitz.. while they were in the room!
TravelCom The power of going elsewhere to build your brand – beetles analogy Tripadvisor #TravelCom
KeenerGuy While half of Facebook is over 35, the other half isn’t. It is important to be in front of future travelers. #travelcom
apokrisis GDS distributors talking on a panel, apparently completely in denial. of market reality. Crowd disappointed. #travelcom
catpoetry In mobile not a single solution- depends on what you want to achive – intresting to hear what others n industry are doing #travelcom
KeenerGuy 6.7 weeks spent searching travel. #travelcom
KeenerGuy 10 pct of searches include 5 or more words. #travelcom
TravelCom Google Rob Torres – Travel – Search for Travel evolving – longer quries, 54% contain 3 to 4 words #Travelcom
TravelCom 60% travelers use video when choosing/picking a destination – Google #Travelcom
KeenerGuy Only 26 pct of marketers integrate search and display ads. #travelcom
KeenerGuy Wisdom of the crowd is a powerful tool. 56 pct of OL travel researchers use UGC to verify hotel choice. #travelcom
TravelCom Google: Video is future for DMOS used www.youtube.com/ReelBahamas as example #Travelcom
KeenerGuy Mobile reservations and UGC will improve next. #travelcom
And you can still find all of the tweets from TravelCom on our Tinker page.