Troy Thompson, Strategic Consulting

A common question among peers is which posts / articles do you find to be the most difficult to write? The answer is always the same, and quite easy, posts centered around myself.

So to begin this blatant self-promoting post, I will skip directly to the point and then explain myself.

I have decided to work for myself, consult, freelance, etc as a Marketing / Interactive Consultant.

Whichever description you prefer is fine with me. For now, I will stick with consultant.

Those of you who know me well are probably not surprised. I truly enjoy writing for the Travel 2.0 blog, as well as Tnooz, consulting / helping my fellow peers and speaking at industry conferences. Unfortunately, holding down a full-time job did not leave much room for the blog, consulting or speaking.

So, after much thought, I decided that now was an ideal time to focus my efforts and see if I could actually live the self-employed dream.

Now, that is not to say I would never go back to private industry…you never know what offers might be out there, considering I have already received one very flattering offer (thanks ER!)…but for now, it is the consultant / freelance path.

While I am still planning to plan, the my basic focus will be:

  • Tourism Marketing
  • Brand Strategy / Development
  • Social Media Marketing
  • Interactive Marketing (Display, SEO, Multivariate, etc.)
  • Consumer Perception / Analytics
  • Industry Speaking Appearances

More to come, along with a shiny new ‘consulting’ page on the Travel 2.0 site.

I would have preferred to have that page active prior to the announcement, however I already have work for a new client…so the page will have to wait a week or so.

Finally, a big thanks to all of the readers and fans of the Travel 2.0 blog.  Honestly, I would not have the confidence to strike out on my own without your readership and support over the last 3 years.

I promise to keep the blog as opinionated as ever…no sales pitch from me…

…well, except for this post.

– Troy

Comment? @travel2dot0 or email.