Are You a Baller? Nike Tests Facebook

Nike is trying to win friends on Facebook, testing a program that aims to link basketball players with pick-up games, leagues, one another and the Swoosh. “Ballers Network” allows hoopsters on the 80-million-member social networking site to organize, find and track pick-up basketball games and leagues. Still in test mode, the application maps basketball courts, and ballplayers can use the program to post bios, invite friends and solicit reviews on their game. >>Full Story

Thoughts// After seeing so many bad examples of how brands are using social media, it was quite refreshing to read about Nike’s efforts in the social media space in the Friday Oregonian. Nike’s new “ballers” application allows hoop players to “find and track pick-up basketball games and leagues” that are close to them. Players can find games based on zip code/location, skill level and also solicit feedback on their game.

In explaining Nike’s strategy for the space, global director of digital media Stefan Olander explains that “it’s really hard to convey a brand message” on the web and that he views the web more as a place to provide a service. We couldn’t agree more! Instead of building meaningless profiles or gimmicky microsites, the digital medium affords us the ability to provide experiences that are inherently valuable to consumers. For more on this topic, see our past blogs: Making Digital Meaningful, & Don’t Just Blindly Follow Latest Trends.

(Author’s Note: This story is not directly related to the travel industry.)

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