Brands on Flickr
You don’t see nearly as many brands on Flickr as you do on YouTube or Facebook. But they do exist, and after a few conversations recently about what the opportunities for brands were on Flickr I thought I’d have a look. Having trawled through pages of Google and Flickr searches, I’ve grouped the results into three categories:
- Brand communities and extensions
- Branded resources
- Branded contests
And at the end of the review of what’s out there already, I’ve distilled a few learnings, a few things to watch out for, and a conclusion around the opportunities for brands on Flickr. >>Full Story
Thoughts// A great post from Geoff Northcott of AKQA London on how brands are using Flickr to connect, communicate and join communities. Unlike MySpace, YouTube and Facebook, which seem to be littered with brands, Geoff highlights why the few brands that are utilizing Flickr to begin a social conversation are benefiting from the lack of competitive social marketing.
The post provides case studies and examples from a variety of companies using Flickr as well as tips on how to begin you social presence on the photo-sharing site. And, if you listened to us last week, you should have your Flickr social URL in hand.
While Flickr might not the right fit for certain brands or industries, fields such as travel could benefit from the already built-in passion of travelers taking photos. A stretch, I know. Beyond building a community and increasing you social reputation among Flickr users (like AOT is doing with our Arizona Passages campaign), gaining a fan-base on Flickr can help greatly with UGC photo contests, sourcing new (and cheap, if not free!) images (just be sure to ask!) and adding content to your site via the Flickr API.
In fact, I even know of a few organizations who are currently using Flickr to house their entire photo library or catalog. Not a huge company mind you, but at $25 a year for unlimited file storage, it might be worth a look.
Even if you don’t want to share those photos socially just yet.