Form + Function – The Evolution of Digital Design

Rather than craft a one-off Web site…advertisers want to build brand loyalty by providing utilities that both improve people’s lives in some small way…and directly pad corporate bottom lines. Funny microsites are giving way to useful, sometimes entertaining applications; the showing off of flashy technology is yielding to design geared towards generating sales; and crafting for social interaction is replacing one-way experiences. Now that digital points exist far outside the browser, designing for the Web is passe, with digital design chasing the elusive goal of designing experiences that wrap all of the above together. >>Full Story

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