Measuring the Impact of Facebook
Thousands of companies, organizations and destinations are utilizing Facebook as a major part of their social media marketing strategy, but are all of these likes and wall posts leading to conversions or falling on deaf ears? ’Measuring the Impact of Facebook’ takes you through the known Facebook universe, reviews what you can and what you should track, plus explains how to report on your Facebook strategy.
If you are using Facebook for marketing, you can’t miss this presentation.
Presentation: Measuring the Impact of Facebook (via slideshare.net)