Take Control of Your Website

There are many reasons why corporate and artist sites should not carry advertising. But the most obvious one is that outside ads change the conversation. In one of the few places that a marketer can completely control their message; they’re sharing the stage with outsiders who have a different agenda. >>Full Story

Thoughts// This interesting experiment (or cruel prank depending on your point of view) reported in the Silicon Alley Insider, is a prime example of why you shouldn’t allow outside Google text ads within your site. For a period of time this week, Columbia Records website ran a targeted prank ad featured above that read: “Major Labels are Obsolete…RIP or learn and thrive“. The ad was delivered to more than 6,000 site visitors and generated a click rate of 0.6% (4 clicks). Small impact but nevertheless an important lesson to all of us on the dangers of contextual advertising and networks!

~ Happy Friday! (PS: I am still wondering how we have so many Michigan folks here!)

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