45% of Europeans watch TV online
Almost half of European broadband users are using their computers to watch television online, a survey claims. The ability to “take control” of their viewing was the motivation for many users said Motorola, which interviewed 2,500 people including the UK.
Thoughts// While not directly related to AOT (unless you are a fan of BBC shows such as the EastEnders), this new study from Motorola does indicate that a large number of European consumers not only have access to the technology (broadband internet) to watch video online, but appear to be rapid adopters as well. An interesting note to keep in mind as AOT
ventures deeper into the European marketplace.