Creating Next Generation Digital Experiences with Dragable Driving Directions and Photosynth


Thoughts// If you’ve been using Google Maps regularly like I do, you’ve noticed by now that the maps have become more interactive and allows you to add multiple driving points and customize your route by simply “dragging and dropping.”

Kevin (our director or marketing here) and I had a brief chat in the office today about the power of the experience we could convey if we can extend this mapping experience and marry it to “Photosynth.” Photosynth (based on Seadragon technology) creates breathtaking “multidimensional spaces” with “zoom and navigation”…all built from digital images (Flickr, cell phone images etc.).

Building such a platform where consumers can play, build itineraries and then start a conversation with each other (and the brand) can make for a compelling digital experience that makes a vacation eagerly anticipated and fondly remembered. For a demo of the photosynth project, please check out the presentation below.

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