Dunkin’ Donuts Launches Trip Planning Site

Dunkin’ Donuts launched a trip planning site Monday that lets travelers pinpoint and find directions to Dunkin’ Donuts locations nationwide. Created in conjnction with Mapquest, the site called MyIcedCoffee.com, also offers instant win chances at gas cards, GPS systems and tickets on JetBlue. >>Full Story

Thoughts// A very short story, but an interesting site from Dunkin Donuts (see it here). The mapping technology is from MapQuest, which is very simliar to the Google Mapping technology we are currently evaluating. Overall the site is well-thought out (but a little busy) and does have a limited UGC offering. But, it does have Rachael Ray.

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