Email Defines, Not Defies, Innovation

At least once a year, I have the same old conversation with people who want to zero email out when dividing up the marketing dollars by claiming it’s a stale technology that can’t keep up with innovative digital applications like RSS, social networking, SMS marketing and microblogging (Twitter, for instance) >>Full Story

Thoughts// Sometimes the more things change, the more they stay the same! As “clutter-prone” as email is, the writer argues that email’s adaptability—it’s ability to “reinvent itself, overcome performance challenges, integrate with other technologies and channels”—makes it an “innovative” and attractive over “new” and “cool” platforms such as Twitter that don’t have real world applications.

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