Google Tests Cost-Per-Action Ads
Search giant Google has launched another limited beta of pay-per-action advertising–a model that allows advertisers to pay for a specific consumer activity, like signing up for a newsletter or making a purchase. >>Full Story
Thoughts// The impact on AOT marketing efforts are quite clear, if Google continues the rollout of this new ‘CPA’ (Cost-Per-Action) model, we could purchase advertising and only be charged if a user downloads or orders the OSVG, instead of paying for just the click. Obviously the costs would be higher than typical CPC (Cost-Per-Click) programs, but the results and leads generated could be extremely valuable.