Lonely Planet Launches Video, Social Networking Site

Travel media company Lonely Planet has launched LonelyPlanet.tv, an online community marrying professionally created video programming with a hearty dose of user-generated videos, blogs, forums, ratings, booking services, and other travel-centric applications. Advertisers are being sought. >>Full Story

Thoughts// Lonely Planet has partnered with Reality Digital using their ‘Reality Digital Opus’ platform to host, manage, upload and share videos on the new site. Reality Digital, along with Brightcove, are two options that we have also been monitoring and evaluating. We will also keep an eye on the Lonely Planet site to gauge participation and interest levels in the new product.

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