Orbitz Launches New Desktop Application

Continuing its customer commitment to innovate with technology that keeps travelers “A Step Ahead,” Orbitz today announced the launch of a new desktop application — Orbitz Insider Deals. This intuitive and convenient downloadable program enables customers to access special offer “insider” deals, customized travel tools, and the very latest travel information that will give them an edge in the fast-changing travel space. >>Full Story

Thoughts// Similar to the very popular ‘Ding’ widget from Southwest, the new Orbitz Insider Deals widget or desktop application will put travel information, fares and the latest news directly into a user’s desktop…rather than having to visit Orbitz.com, you can simply check your desktop. Not too mention it also puts the Orbitz brand directly in front of the users who download the new application.

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