SideStep Targets Young Adults with TripUp Acquisition
Travel search provider SideStep is acquiring TripUp, a travel-focused social network and community site that is akin to a Facebook for the backpack set. Terms of the deal were not disclosed.
This is SideStep’s second acquisition of a start up that deals with user generated content and a second move targeted at the young adult set. Last year, SideStep acquired TravelPost, a site for user reviews of hotels. And SideStep recently built an application that lets Facebook users plan trips together within that site. >> Full Story
Thoughts// While I would not directly compare TripUp to Facebook, this purchase by SideStep does allow it to enter the travel-related social networking space. It should be intriguing to watch how SideStep integrates TripUp into it’s existing sites.