TripAdvisor Acquires Four Travel Media Businesses, Strengthening User-Generated Content Lead in Travel
TripAdvisor, LLC, the world’s largest travel community and an operating company of Expedia, Inc. (Nasdaq: EXPE – News), today announced it has acquired four travel media businesses, adding five travel community web domains and growing its audience to more than 24 million monthly visitors, according to comScore Media Metrix. >>Full Story
Thoughts// While the release is a couple weeks old, this article does give a bit of insight into TripAdvisor’s long-term strategy…especially considering the purchase of bookingbuddy.com, seatguru.com and travelpod.com. With so many niche sites in the marketplace, consolidation in this space will likely continue for the foreseeable future.