Web, computer “widgets” offer branding opportunities

Pop quiz: What technology is on the cusp of changing the face of Internet advertising as we know it?

Answer: Widgets.

Simply put, widgets are mini-applications that offer easy access to Internet-based content and information. What makes them special is that they do so without requiring users to visit a specific Web site. >>Full Story

Thoughts// An excellent article on the growing widget trend. The line ‘Desktop widgets are downloadable tools that provide access to information, content or services without requiring one to launch a Web browser.’ is a near perfect definition. As the article alludes to, the trick is creating a widget that provides valuable content to your users…and a valuable branding / advertising opportunity for the marketer.

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