Why Pay for Expert Opinions When You Can Just Go Online?

On April 5, Google turned its extremely popular atlas site into a full-fledged community called My Maps. Users can annotate locations and create their own routes, all via a simple point-and-click interface. The system supports photos and video as well. (Subscription Now Required)

Thoughts// A brief article from Advertising Age that discusses the impact of UGC on the travel industry. A very short article, which repeats some of the same themes we have been discussing, however it does talk about the decentralization of travel-related knowledge and how this trend could influence other industries such as financial services and health care.

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