Widgets Reach Wide Swath of Web Users

As ComScore today announces it will begin measuring one more online channel, widgets, it’s worth noting just a year ago few had even heard of the term. Now consider that ComScore Exec VP Linda Boland Abraham was so astounded by the technology’s reach she had to borrow a co-worker’s reading glasses when she saw the numbers the company had run on widgets.

“I thought, ‘This can’t be right,'” she said. “I was extremely surprised, even as somebody who tracks the web. We had no way of anticipating until we took a worldwide view of it.” >>Full Story

Thoughts// Another article, this one from Advertising Age, discussing the rise in popularity of widgets. The highlight from this article in the announcement that comScore will begin tracking the use of widgets and widget creation sites.

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