Word of the Week – Mahalo.

No….we’re not on vacation in Hawaii! Developed by a start up led by famed tech tycoon Jason Calacanis, Mahalo is billed as a “human-powered search engine that creates organized, comprehensive, and spam free search results for the most popular search terms. Our search results only include great links.”

For those of you that have been on the “net” long enough, yes, this is a throwback to the old Yahoo! directory days or Mozilla directory days. Mahalo is betting that because its search results are “prepared by humans, sifted and sorted and condensed for maximum relevance,” search users would no longer be faced with pages and pages of spam results generated rogue SEO agents. For a fill profile on Jason and his thinking behind Mahalo, check out the latest edition of Fast Company or read about it online here.

Coming next week – Can Mahalo kill Google? A conversation with Portland area SEO professionals.

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