…uses search to shop online. DoubleClick Performics recently released data resulting from a usage study targeting “moms,” and completed in cooperation with Microsoft and ROI Research, which showed that of the nearly 1,000 moms surveyed, 89 percent use the Internet at least twice/day, and 90 percent have been using it for more than seven years. 86 percent of respondents said search engines are the most efficient way to find information. >>Full Story
Thoughts// Just in case there were any lingering doubts of how women, particularly moms, use the internet, this new study from DoubleClick reveals that moms are more than capable of using the internet for search. Considering that many statistics and reports point to the female, or mom, as the planner of travel, this new report provides further justification for the importance of a SEO program within your overall online marketing plan. Important results from the study include:
- 70% use search engines to gather information before making any online purchase.
- 95% have been using the Internet for more than five years.
- 86% feel that search engines are the best way to find information.
- 64% use a search engine to gather more information after seeing an advertisement.