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The Media Totem // Travel 2.0
The Media Totem // Travel 2.0
The Tourist Satisfaction Curve
The Tourist Satisfaction Curve
Brand / Consumer Interaction (Pre-Social)
Brand / Consumer Interaction (Pre-Social)
Brand / Consumer Interaction (w/ Social)
Brand / Consumer Interaction (w/ Social)
Social Media Monitoring Tools
Social Media Monitoring Tools
The New Brand Formula
The New Brand Formula
Brand Story Depth
Brand Story Depth
Time Spent on Social Media
Time Spent on Social Media
The tripecho Effect - Demo Gap
The tripecho Effect - Demo Gap
The tripecho Effect - Time Gap
The tripecho Effect - Time Gap
Featured Presentation Visual

The New Brand Formula

The New Brand Formula


A visual explanation of the new brand formula: story + experience / expectation = brand.

Based on the recent Travel 2.0 article The New Brand Formula, the visual shows the critical relationship between story and experience.

...(brand) is a composite of stories...both from the company and the consumer. It is built from memories and experiences with the product. And your brand is placed within the consumer's perceptual map based on expectations...

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Strategic Tourism Consulting


Travel 2.0 Consulting Group is the premier strategic-planning consulting firm with an exclusive focus on tourism / travel destinations and tourism-centric advertising agencies. [+]

From the Travel 2.0 Blog

Meet Your New Competition

Meet Your New Competition

Understanding your competition is a clear signal of a comprehensive strategic plan. Alas, for most [+]

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