Posts Tagged ‘Demographics’
The tripecho Effect
A new theory for measuring the impact of visitors. Last week, we wrote a piece for our partners at Tnooz proposing a new strategic approach for DMOs, ‘The New DMO Strategy’ or, per the editor ‘A new destination marketing organization strategy involving the tripecho.’ In the column, we talked specifically about an idea referred to [...]
Travel Trends – #mrktchat, Email Boosting Social, 2010 Consumer Trends
#mrktchat Today at 3:00pm – Join us later today, via Twitter, for another edition of #mrktchat…an online conversation about travel, tourism and hospitality marketing. We (Troy), are guest hosting / moderating the session today and have some great topics on the schedule. But, knowing this group, any topic is open for discussion. How to Follow [...]
Travel Trends – Twares, Women Heart Blogs, There’s More to Maine, Banner Ads, South Carolina v. Columbus
The Good, Bad & Ugly of Twares – Sweet Lincoln’s mullet. Before we go much further, can we put out an official call to the travel industry to stop making up words. Forget society in general, let’s just start with travel. Really, United, Twares? (Twitter + Fares = Twares) Please, Twitter is confusing enough to [...]
Travel Trends: State Tourism Best Practices, Digital Outlook Report & Time Spent on Screens
State Tourism Office Best Practices – The National Council of State Tourism Directors just released the results of its annual survey of state tourism office best practices. The report is an update on NCSTD’s 2004 survey and provides updated measurement of how tourism offices are using current technology in their marketing and promotion efforts. It [...]
Generations Online – Boomers, Gen-X and G.I.s All Go Online
Over half of the adult internet population is between 18 and 44 years old. But larger percentages of older generations are online now than in the past, and they are doing more activities online, according to surveys taken from 2006-2008. Contrary to the image of Generation Y as the “Net Generation,” internet users in their [...]
