November 15, 2011
You’ve got mail! And, if you are like most consumers, a lot of it is junk. But there are 3 simple and quick steps you can implement to fix your email marketing campaign.
September 1, 2011
The rush of a conference. New ideas, new peers, free stuff. But for all our positive thoughts and company changing bravado, something happens on the flight home. To prevent the post-conference drop, here are 13 things to do after a conference.
October 19, 2010
Our brains are being rewired. Facebook updates happen by the second. Tweets come and go even faster. News is on a ticker. Instant gratification is the new normal. As marketers it is critical to ensure that your communication is answering the consumer’s expectation. Recently, the family and I were deciding between two local Denver attractions [...]
July 29, 2010
#mrktchat Today at 3:00pm – Join us later today, via Twitter, for another edition of #mrktchat…an online conversation about travel, tourism and hospitality marketing. We (Troy), are guest hosting / moderating the session today and have some great topics on the schedule. But, knowing this group, any topic is open for discussion. How to Follow [...]
July 20, 2010
While social media marketing gets all of the hype and attention, for most marketers, email still remains the preferred communication channel for direct consumer campaigns. Unfortunately, very few of us feel that our email marketing campaigns are a success. While speaking with colleagues, we often here stories of poor open-rates, weak KPI conversion and shrinking database [...]