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Posts Tagged ‘Social’

Why Your Social Campaign Needs a Sign

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Not just any sign, but a giant sign. Preferably one with really, really big letters. A sign that tourists cannot stay away from. A sign that photographs well. A sign that will show up on Instagram, Pinterest and Flickr.

Strategic Questions About Facebook Timeline

Thumbnail : Strategic Questions About Facebook Timeline

For many, Facebook is the keystone to a social media marketing strategy. With the new updates from the implementation of Timeline, now is an ideal moment to reevaluate your Facebook strategy.

Unbranding Your DMO’s Facebook Page

Thumbnail : Unbranding Your DMO’s Facebook Page

Marketing a tourism destination via Facebook is as common as the visitor guide for most DMOs and CVBs. However, the branding approach from See Australia and VISIT FLORIDA is quite different.

Why Pinterest Works for Tourism

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Social has been a challenge for destinations. While Flickr, Twitter and, yes, even Facebook have shown potential, they have not become the panacea some expected. But could Pinterest change that?

Why Pinterest Does Not Work for Tourism

Thumbnail : Why Pinterest Does Not Work for Tourism

Pinterest. Over-hyped and misunderstood, this social sharing site is quickly becoming a key tactic in tourism promotion. But should it be? 3 reasons why Pinterest is wrong for tourism.

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Strategic Tourism Consulting


Travel 2.0 Consulting Group is the premier strategic-planning consulting firm with an exclusive focus on tourism / travel destinations and tourism-centric advertising agencies. [+]

From the Travel 2.0 Blog

Creating A Dream, Not Selling Reality

Creating A Dream, Not Selling Reality

Tourism promotion is not about listing all of the possible options for the virgin visitor, but rathe[+]

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