Posts Tagged ‘Statistics’
New Data on DMO Website Growth
A review of recent mark statistics, benchmarking DMO and CVB metrics, presented by our peers Madden Media at the WACVB Tech Summit. Visits, bounce rate, mobile OS, mobile traffic and frequency.
Tourism Trends: Mobile, BRIC + Visitation
A review of our Metrics That Matter presentation from the eTourism Summit. Utilizing benchmarked data from 20 DMOs and CVBs, the presentation identifies trends within mobile, BRIC and visitation.
Why Benchmarking is Critical for Destinations
Destinations are facing numerous challenges, from social media to funding, however, a collaborative approach to benchmarking can build the foundation required to sustain and strengthen DMOs and CVBs.
Introducing mark, the Answer Report
A project five years in the making, mark is the new standard for analytic benchmarking in the destination marketing industry. More than another data report, mark provides the answers you have been searching for.
Measuring Facebook with Engagement
A deeper look into the Facebook Engagement Metric. Why Engagement is a better indicator of success than just total Facebook Fans, how to use the formula and how to benchmark your success. Remember, quality over quantity.
