Our thinking is widely regarded and respected as a
proficient resource within the tourism industry.

Our Thoughts

Google’s new Field Trip app makes finding the local spots and interesting places easier for tourists. But what does it mean for tourism destinations and their mobile apps? Time to fight or focus.

As we quickly approach another stage in our social evolution, how should destination marketing organizations move forward with their social strategies?

Why am I attending the eTourism Summit? Five reasons: 1. Facebook 2. Myself 3. Travel Bloggers 4. Steve Cook 5. Networking. Hopefully, I will see you there.

It seems like every tourism organization is requesting a responsive solution to their web design challenge. But the real question is one of design v. content.

The traveler has changed. Forever. Yet destinations around the world continue to market, promote and advertise as if nothing has happened. Unless our strategy changes soon, there might not be many DMOs left.

As iPad adoption increases, more and more DMOs and CVBs are turning their attention to the tablet application space. We look at the common app solutions and how destinations are marketing via the iPad.

Say the word ‘transparency’ to a room of tourism professionals and you are likely to see a simple nod of the head. An acknowledgment of your question wrapped in an admission of guilt. That none of them are truly transparent with the consumer.

So, you want to be the ultimate tourism authority? Well, get ready for a fight. Becoming the ultimate authority will not be easy, in fact, you are already behind. But you have a choice. You can fight or focus.

Social media is confusing. We have no idea which sites to be on, what to say, who to say it to and how to measure the limited metrics available to us. From an advertising perspective, it does not make sense. Because it is not advertising.

The visitor center. A rare, physical touch-point between the destination and her audience. A hub of knowledge. And costly prospect in this digital age. How does the visitor center keep up with these new digital trends? By going mobile.

Oh those little social network icons. A symbol of our advanced communication skills. Sure, let’s put them on everything…print to billboards…after all, we want people to know that we care just enough to ignore their questions.

Is there an expectation for the mobile experience provided by tourism destinations? Do consumers expect certain functionality? Or are they waiting for us to show them something worthy of a swipe.

Do co-op marketing opportunities tarnish the reputation of destination marketing organizations, specifically with regards to social media? Perhaps.

Online travel planning can be overwhelming, clinical and frustrating. The new TravelOregon.com combines new technology, deep content and human touch to surprise and delight potential visitors to Oregon.

Destinations are experts at telling potential visitors what to do. But in this digital age, visitors don’t need to know what to do in your destination, rather why they should do it.

Tourism promotion is not about listing all of the possible options for the virgin visitor, but rather building upon a dream. Whether or not it is likely is not our concern, our job is to help them dream.

Destination branding…or place branding…is a unique challenge. It is not a product, widget or thing. Hell, DMOs don’t own or even make the product. They are just representing it. Which creates a gap.

Not just any sign, but a giant sign. Preferably one with really, really big letters. A sign that tourists cannot stay away from. A sign that photographs well. A sign that will show up on Instagram, Pinterest and Flickr.

Your tourism brand is a lie. Only telling a portion of the story about your destination, region or country. Without the consumer’s perspective, your brand is incomplete and inaccurate.

Conference presentations are boring. Covering the same old crap, telling you to do things you don’t have time for. Well, not this speaker…I challenge the audience. And sometimes, the audience challenges me.