Stop Cross-Posting Social Updates

Excuse me, Egon, you said crossing the streams was bad.

Look, I get it.  You need to manage your social networks through one interface…Hootsuite, Shoutlet, or insert your social management tool here…but please, please don’t cross-post between social accounts.

For example, posting your Facebook update, verbatim, to Twitter.

Like our friends from Norwegian…



Now, I don’t know a lot about the Norwegian Cruise Line social media team, their (assumed) social agency or overall strategy.  This could have been an error, mistake or the result of a very long-lasting New Year’s hangover.

They appear to do a pretty good job on Facebook.  Heck, they are actually talking with people.

Shocking, I know.

And, aside from the fact that the Twitter profile directs you to their Facebook profile, plus a few other unfortunate, cross-posted tweets, they seem to understand Twitter.

So, we can call this tweet an anomaly.

A slip of the tongue…or tweet.

But it is a fantastic learning example for all of my tourism and destination marketing friends.

If you have no other New Year’s resolution for your social strategy, make it this.

Turn off all of your brand’s social, cross-posting connections.

Twitter to Facebook.

Facebook to Twitter.

Foursquare to Facebook.

Please, enough.  If I wanted to follow your updates on Facebook, I would be on Facebook.

But I am not.  I am on Twitter.

And you should be too, Norwegian.

Comment? @travel2dot0 or email.