Client: Central Counties
Category: Brand, Strategy
How do we position a brand new geographic area, created from 3 adjacent, but random counties?
When the Ontario Tourism Marketing Partnership split the province into 13 new tourism marketing districts, it created a brand vacuum for several of these newly designated DMOs. In conjunction with two Canadian agencies, Travel 2.0 Consulting Group oversaw the creation of the RTO6 (District 6) brand strategy.
Due to philosophical differences, the project was stopped prior to completion…they did not like our strategy of specificity, instead preferring a strategy of everything for everyone.
Everything is fine, but it is not a strategy.
It is a philosophy we believe in strongly, regardless of client.