The Travel 2.0 Blog is the definitive publication that focuses on significant marketing issues
within the destination, tourism and travel industries.
Creating A Dream, Not Selling Reality
Tourism promotion is not about listing all of the possible options for the virgin visitor, but rather building upon a dream. Whether or not it is likely is not our concern, our job is to help them dream.
The Destination Branding Gap
Destination branding…or place branding…is a unique challenge. It is not a product, widget or thing. Hell, DMOs don’t own or even make the product. They are just representing it. Which creates a gap.
Why Your Social Campaign Needs a Sign
Not just any sign, but a giant sign. Preferably one with really, really big letters. A sign that tourists cannot stay away from. A sign that photographs well. A sign that will show up on Instagram, Pinterest and Flickr.
Meet Your New Brand Manager
Your tourism brand is a lie. Only telling a portion of the story about your destination, region or country. Without the consumer’s perspective, your brand is incomplete and inaccurate.
22 Things You Would Have Learned at VTIC12
Conference presentations are boring. Covering the same old crap, telling you to do things you don’t have time for. Well, not this speaker…I challenge the audience. And sometimes, the audience challenges me.
