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Archive for the ‘How To’ Category

13 Things To Do After A Conference

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The rush of a conference. New ideas, new peers, free stuff. But for all our positive thoughts and company changing bravado, something happens on the flight home. To prevent the post-conference drop, here are 13 things to do after a conference.

How to Tweet at a Tourism Conference

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Twitter and conferences…you either love it or hate it. For those tweeting from a tourism conference, here are 7 tips to make your tweets more effective for you, your fellow attendees and your followers.

How to Develop Your Social Media Policy

As destinations, social media marketing is both a unique opportunity and challenge. Unlike other industries, a direct connection with our audience…the tourist…is expected.  While this expectation was previously handled via phone or welcome center, the rapid evolution of social media has firmly established a new outlet for consumer communication. Considering how the lines between our [...]

Building a Great Travel Conference Presentation

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After speaking at the Wisconsin Fall Tourism Conference last week, I was greeted with several dozen emails on Monday morning.  Some wanted a copy of the presentation, or simply to exchange contact information, but most wanted to know how I pulled together the presentation. Where did I get the graphics, the flow and how did it all [...]

Guest Post: How to Redesign Your Site with Social in Mind (Part 2)

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Last week, we started a two-part guest post from Juliette Reynolds. Today, the conclusion of that post with more actionable recommendations on local knowledge, ‘now’ media and simplicity. Part 1 is available here: Guest Post: How to Redesign Your Site with Social in Mind Local knowledge If you can afford the investment that subject-matter expert [...]

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Strategic Tourism Consulting


Travel 2.0 Consulting Group is the premier strategic-planning consulting firm with an exclusive focus on tourism / travel destinations and tourism-centric advertising agencies. [+]

From the Travel 2.0 Blog

Creating A Dream, Not Selling Reality

Creating A Dream, Not Selling Reality

Tourism promotion is not about listing all of the possible options for the virgin visitor, but rathe[+]

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