Archive for the ‘Social’ Category
March 6, 2012
Strategic Questions About Facebook Timeline
For many, Facebook is the keystone to a social media marketing strategy. With the new updates from the implementation of Timeline, now is an ideal moment to reevaluate your Facebook strategy.
February 24, 2012
Unbranding Your DMO’s Facebook Page
Marketing a tourism destination via Facebook is as common as the visitor guide for most DMOs and CVBs. However, the branding approach from See Australia and VISIT FLORIDA is quite different.
February 17, 2012
Why Pinterest Works for Tourism
Social has been a challenge for destinations. While Flickr, Twitter and, yes, even Facebook have shown potential, they have not become the panacea some expected. But could Pinterest change that?
February 17, 2012
Why Pinterest Does Not Work for Tourism
Pinterest. Over-hyped and misunderstood, this social sharing site is quickly becoming a key tactic in tourism promotion. But should it be? 3 reasons why Pinterest is wrong for tourism.
February 2, 2012
Seattle Has Klout
Social influence is reshaping destination marketing. From Facebook to FAM tours, CVBs are struggling to promote their tourism assets to the right audience. For the Seattle CVB the solution is Klout.
