Email Experts on the new Outlook

Microsoft caused a stir in the e-mail marketing world when it was learned that its Outlook 2007 e-mail client would not support cascading style sheets, flash or animated GIFs, JavaScript and forms. While many experts are pessimistic about the effects of these changes on deliverability and user experience, others suggest that the rendering issues will impel marketers to create simpler and more uniform e-mail products. >> Full Story

Thoughts// The new restrictions of Outlook 2007 should be taken into consideration in our email marketing campaigns, however Flash, animated GIFs, forms and JavaScript elements should not be used in our email marketing to begin with. CSS (cascading style sheets) could be used, but a simple work around is available.

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