Troy Thompson
Troy Thompson is a respected consultant, speaker and thought-leader in the tourism industry. Principal at the Travel 2.0 Consulting Group and Founder of mark, Troy provides destinations, DMOs and CVBs with answers to difficult digital marketing questions.
Forecast 2012: Your Predictions
As part of our Forecast 2012 series, we turned to our always opinionated Twitter fans for their thoughts on the biggest tech. trend for tourism destinations, DMOs and CVBs in 2012.
Seattle Has Klout
Social influence is reshaping destination marketing. From Facebook to FAM tours, CVBs are struggling to promote their tourism assets to the right audience. For the Seattle CVB the solution is Klout.
Dealing with Social Guilt
I knew it was an issue. A feeling shared by many of my peers within the tourism industry. A deep, dark secret that few will admit to. The painful guilt that arises from ignoring social media.
5 Questions: Joe Vargo on Pinterest
Pinterest has got me thinking. And, specifically, Joe Vargo has got me thinking. Considering the implications of this new content curation site. A visual scrapbook of travel plans, that frankly, do a better job of inspiration than 99% of DMO websites.
2012 Forecast: The Other Social Networks
Facebook and Twitter dominate our social lives, both personally and professionally. But as we move into 2012 an odd pattern is developing. More and more destinations are experimenting with other social sites to deliver a more relevant message.
