Client: mark
Type: Internal
Category: Strategy, UI, Development
How can DMOs and CVBs gauge the performance of their leisure marketing campaigns, including digital and social?
Launched in 2011, but based upon 6 years of DMO / CVB experience, mark is designed to benchmark common analytics, while providing a clear answer to the question of how are we doing.
Utilizing direct data from a variety of sources, including Google Analytics, Omniture, Facebook, Twitter, Klout and Kred, mark provides an unprecedented window in the success and failure of leisure tourism marketing efforts.