Travel 2.0 Consulting Group http://travel2dot0.com Tourism Strategy Consulting for Destinations + Ad Agencies Sun, 05 Feb 2012 00:40:36 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Travel 2.0 Consulting Grouphttp://travel2dot0.com/wp-content/uploads/2011/01/travel2dot0_rss.pnghttp://travel2dot0.com8888Travel 2.0 Consulting Group - http://travel2dot0.com Forecast 2012: Your Predictions http://travel2dot0.com/2012/02/forecast-2012-predictions/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://travel2dot0.com/2012/02/forecast-2012-predictions/#comments Fri, 03 Feb 2012 22:46:39 +0000 Troy Thompson http://travel2dot0.com/?p=6158 As part of our Forecast 2012 series, we turned to our always opinionated Twitter fans for their thoughts on the biggest tech. trend for tourism destinations, DMOs and CVBs in 2012.

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Popular: Forecast 2012: Supporting Brand USA

2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism product as the U.S. will be a challenge, Brand USA’s greatest demand may just be saving your DMO.

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]]> http://travel2dot0.com/2012/02/forecast-2012-predictions/feed/ 2 Seattle Has Klout http://travel2dot0.com/2012/02/the-seattle-cvb-has-klout/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://travel2dot0.com/2012/02/the-seattle-cvb-has-klout/#comments Thu, 02 Feb 2012 16:00:30 +0000 Troy Thompson http://travel2dot0.com/?p=6144 Social influence is reshaping destination marketing. From Facebook to FAM tours, CVBs are struggling to promote their tourism assets to the right audience. For the Seattle CVB the solution is Klout.

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Popular: Forecast 2012: Supporting Brand USA

2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism product as the U.S. will be a challenge, Brand USA’s greatest demand may just be saving your DMO.

Connect with Travel 2.0: @travel2dot0 | LinkedIn | RSS Feed
]]> http://travel2dot0.com/2012/02/the-seattle-cvb-has-klout/feed/ 13 Dealing with Social Guilt http://travel2dot0.com/2012/01/dealing-with-social-guilt/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://travel2dot0.com/2012/01/dealing-with-social-guilt/#comments Mon, 30 Jan 2012 17:47:14 +0000 Troy Thompson http://travel2dot0.com/?p=6120 I knew it was an issue. A feeling shared by many of my peers within the tourism industry. A deep, dark secret that few will admit to. The painful guilt that arises from ignoring social media.

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Popular: Forecast 2012: Supporting Brand USA

2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism product as the U.S. will be a challenge, Brand USA’s greatest demand may just be saving your DMO.

Connect with Travel 2.0: @travel2dot0 | LinkedIn | RSS Feed
]]> http://travel2dot0.com/2012/01/dealing-with-social-guilt/feed/ 8 5 Questions: Joe Vargo on Pinterest http://travel2dot0.com/2012/01/5-questions-joe-vargo-pinterest/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://travel2dot0.com/2012/01/5-questions-joe-vargo-pinterest/#comments Thu, 19 Jan 2012 16:40:43 +0000 Troy Thompson http://travel2dot0.com/?p=6095 Pinterest has got me thinking. And, specifically, Joe Vargo has got me thinking. Considering the implications of this new content curation site. A visual scrapbook of travel plans, that frankly, do a better job of inspiration than 99% of DMO websites.

posted in Social by Troy Thompson Leave A Comment

Popular: Forecast 2012: Supporting Brand USA

2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism product as the U.S. will be a challenge, Brand USA’s greatest demand may just be saving your DMO.

Connect with Travel 2.0: @travel2dot0 | LinkedIn | RSS Feed
]]> http://travel2dot0.com/2012/01/5-questions-joe-vargo-pinterest/feed/ 5 2012 Forecast: The Other Social Networks http://travel2dot0.com/2012/01/2012-forecast-social-networks/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://travel2dot0.com/2012/01/2012-forecast-social-networks/#comments Wed, 18 Jan 2012 16:27:45 +0000 Troy Thompson http://travel2dot0.com/?p=5936 Facebook and Twitter dominate our social lives, both personally and professionally. But as we move into 2012 an odd pattern is developing. More and more destinations are experimenting with other social sites to deliver a more relevant message.

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Popular: Forecast 2012: Supporting Brand USA

2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism product as the U.S. will be a challenge, Brand USA’s greatest demand may just be saving your DMO.

Connect with Travel 2.0: @travel2dot0 | LinkedIn | RSS Feed
]]> http://travel2dot0.com/2012/01/2012-forecast-social-networks/feed/ 8 Forecast 2012: Supporting Brand USA http://travel2dot0.com/2012/01/forecast-2012-supporting-brand-usa/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://travel2dot0.com/2012/01/forecast-2012-supporting-brand-usa/#comments Tue, 17 Jan 2012 14:52:15 +0000 Troy Thompson http://travel2dot0.com/?p=6059 2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism product as the U.S. will be a challenge, Brand USA’s greatest demand may just be saving your DMO.

posted in Future Watch by Troy Thompson Leave A Comment

Popular: Forecast 2012: Supporting Brand USA

2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism product as the U.S. will be a challenge, Brand USA’s greatest demand may just be saving your DMO.

Connect with Travel 2.0: @travel2dot0 | LinkedIn | RSS Feed
]]> http://travel2dot0.com/2012/01/forecast-2012-supporting-brand-usa/feed/ 4 North Dakota’s Legendary Ad http://travel2dot0.com/2012/01/north-dakotas-legendary-ad/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://travel2dot0.com/2012/01/north-dakotas-legendary-ad/#comments Fri, 13 Jan 2012 16:10:28 +0000 Troy Thompson http://travel2dot0.com/?p=6029 Destinations have always stretched the truth. The mountains are just a bit taller, the air slightly cleaner and nightlife is always so much more vibrant. But being something you’re not has consequences.

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Popular: Forecast 2012: Supporting Brand USA

2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism product as the U.S. will be a challenge, Brand USA’s greatest demand may just be saving your DMO.

Connect with Travel 2.0: @travel2dot0 | LinkedIn | RSS Feed
]]> http://travel2dot0.com/2012/01/north-dakotas-legendary-ad/feed/ 20 Could TLDs Provide Funding for DMOs? http://travel2dot0.com/2012/01/tlds-provide-alternative-funding-dmos/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://travel2dot0.com/2012/01/tlds-provide-alternative-funding-dmos/#comments Thu, 12 Jan 2012 23:21:19 +0000 Troy Thompson http://travel2dot0.com/?p=6018 Look, let’s be honest, the whole .travel idea did not really go over that well. And it looks like ICANN is repeating the mistake with the new TLD policy (.anything). But what if I told you these new domain names could fund your DMO.

posted in Technology by Troy Thompson Leave A Comment

Popular: Forecast 2012: Supporting Brand USA

2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism product as the U.S. will be a challenge, Brand USA’s greatest demand may just be saving your DMO.

Connect with Travel 2.0: @travel2dot0 | LinkedIn | RSS Feed
]]> http://travel2dot0.com/2012/01/tlds-provide-alternative-funding-dmos/feed/ 11 Your Mobile App Sucks http://travel2dot0.com/2012/01/mobile-app-sucks/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://travel2dot0.com/2012/01/mobile-app-sucks/#comments Thu, 12 Jan 2012 17:10:05 +0000 Troy Thompson http://travel2dot0.com/?p=6009 Apparently, this year really is the year of mobile. As so many of our DMO and CVB peers scramble to get anything, and in most cases everything, into an app they are forgetting a key consideration.

posted in Mobile by Troy Thompson Leave A Comment

Popular: Forecast 2012: Supporting Brand USA

2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism product as the U.S. will be a challenge, Brand USA’s greatest demand may just be saving your DMO.

Connect with Travel 2.0: @travel2dot0 | LinkedIn | RSS Feed
]]> http://travel2dot0.com/2012/01/mobile-app-sucks/feed/ 9 Forecast 2012: The Micro Agency http://travel2dot0.com/2012/01/2012-forecast-micro-agency/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://travel2dot0.com/2012/01/2012-forecast-micro-agency/#comments Tue, 10 Jan 2012 17:25:07 +0000 Troy Thompson http://travel2dot0.com/?p=5934 Small is the new big. And for ad agencies, ideas, not content, is king. Call it a gut feeling, but in 2012, the unique ideas in destination marketing are coming from smaller shops and freelance talent.

posted in Future Watch by Troy Thompson Leave A Comment

Popular: Forecast 2012: Supporting Brand USA

2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism product as the U.S. will be a challenge, Brand USA’s greatest demand may just be saving your DMO.

Connect with Travel 2.0: @travel2dot0 | LinkedIn | RSS Feed
]]> http://travel2dot0.com/2012/01/2012-forecast-micro-agency/feed/ 11