Travel 2.0 Consulting Group http://travel2dot0.com Tourism Strategy Consulting for Destinations + Ad Agencies Thu, 03 May 2012 17:46:05 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Travel 2.0 Consulting Grouphttp://travel2dot0.com/wp-content/uploads/2011/01/travel2dot0_rss.pnghttp://travel2dot0.com8888Travel 2.0 Consulting Group - http://travel2dot0.com Creating A Dream, Not Selling Reality http://travel2dot0.com/2012/05/creating-a-dream-not-selling-reality/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://travel2dot0.com/2012/05/creating-a-dream-not-selling-reality/#comments Thu, 03 May 2012 17:46:05 +0000 Troy Thompson http://travel2dot0.com/?p=6480 Tourism promotion is not about listing all of the possible options for the virgin visitor, but rather building upon a dream. Whether or not it is likely is not our concern, our job is to help them dream.

posted in Advertising by Troy Thompson Leave A Comment

Popular: Keeping Tourism Marketing Simple

It is the first step in the path to confusion. Presenting too much information, too quickly. And tourism marketers, DMOs and CVBs, are experts in the field.

Connect with Travel 2.0: @travel2dot0 | LinkedIn | RSS Feed
]]> http://travel2dot0.com/2012/05/creating-a-dream-not-selling-reality/feed/ 5 The Destination Branding Gap http://travel2dot0.com/2012/05/the-destination-branding-gap/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://travel2dot0.com/2012/05/the-destination-branding-gap/#comments Tue, 01 May 2012 20:44:48 +0000 Troy Thompson http://travel2dot0.com/?p=6514 Destination branding…or place branding…is a unique challenge. It is not a product, widget or thing. Hell, DMOs don’t own or even make the product. They are just representing it. Which creates a gap.

posted in Brand by Troy Thompson Leave A Comment

Popular: Keeping Tourism Marketing Simple

It is the first step in the path to confusion. Presenting too much information, too quickly. And tourism marketers, DMOs and CVBs, are experts in the field.

Connect with Travel 2.0: @travel2dot0 | LinkedIn | RSS Feed
]]> http://travel2dot0.com/2012/05/the-destination-branding-gap/feed/ 2 Why Your Social Campaign Needs a Sign http://travel2dot0.com/2012/04/social-campaign-sign/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://travel2dot0.com/2012/04/social-campaign-sign/#comments Fri, 27 Apr 2012 17:12:46 +0000 Troy Thompson http://travel2dot0.com/?p=6503 Not just any sign, but a giant sign. Preferably one with really, really big letters. A sign that tourists cannot stay away from. A sign that photographs well. A sign that will show up on Instagram, Pinterest and Flickr.

posted in Ideas by Troy Thompson Leave A Comment

Popular: Keeping Tourism Marketing Simple

It is the first step in the path to confusion. Presenting too much information, too quickly. And tourism marketers, DMOs and CVBs, are experts in the field.

Connect with Travel 2.0: @travel2dot0 | LinkedIn | RSS Feed
]]> http://travel2dot0.com/2012/04/social-campaign-sign/feed/ 3 Meet Your New Brand Manager http://travel2dot0.com/2012/04/meet-your-new-brand-manager-the-consumer/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://travel2dot0.com/2012/04/meet-your-new-brand-manager-the-consumer/#comments Tue, 24 Apr 2012 17:46:42 +0000 Troy Thompson http://travel2dot0.com/?p=6492 Your tourism brand is a lie. Only telling a portion of the story about your destination, region or country. Without the consumer’s perspective, your brand is incomplete and inaccurate.

posted in DMOs by Troy Thompson Leave A Comment

Popular: Keeping Tourism Marketing Simple

It is the first step in the path to confusion. Presenting too much information, too quickly. And tourism marketers, DMOs and CVBs, are experts in the field.

Connect with Travel 2.0: @travel2dot0 | LinkedIn | RSS Feed
]]> http://travel2dot0.com/2012/04/meet-your-new-brand-manager-the-consumer/feed/ 8 22 Things You Would Have Learned at VTIC12 http://travel2dot0.com/2012/04/22-things-you-would-have-learned-at-the-vermont-travel-industry-conference/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://travel2dot0.com/2012/04/22-things-you-would-have-learned-at-the-vermont-travel-industry-conference/#comments Wed, 18 Apr 2012 16:44:06 +0000 Troy Thompson http://travel2dot0.com/?p=6485 Conference presentations are boring. Covering the same old crap, telling you to do things you don’t have time for. Well, not this speaker…I challenge the audience. And sometimes, the audience challenges me.

posted in Conference Reviews by Troy Thompson Leave A Comment

Popular: Keeping Tourism Marketing Simple

It is the first step in the path to confusion. Presenting too much information, too quickly. And tourism marketers, DMOs and CVBs, are experts in the field.

Connect with Travel 2.0: @travel2dot0 | LinkedIn | RSS Feed
]]> http://travel2dot0.com/2012/04/22-things-you-would-have-learned-at-the-vermont-travel-industry-conference/feed/ 11 Digitizing the Tourist Guest Book http://travel2dot0.com/2012/04/digitizing-tourist-guest-book/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://travel2dot0.com/2012/04/digitizing-tourist-guest-book/#comments Wed, 04 Apr 2012 16:17:58 +0000 Troy Thompson http://travel2dot0.com/?p=6454 The guest book, a staple of the tourism visitor center. Bastion of personal information. Identifier of vacation destination. And a waste for nearly every DMO and CVB. Until now.

posted in Ideas by Troy Thompson Leave A Comment

Popular: Keeping Tourism Marketing Simple

It is the first step in the path to confusion. Presenting too much information, too quickly. And tourism marketers, DMOs and CVBs, are experts in the field.

Connect with Travel 2.0: @travel2dot0 | LinkedIn | RSS Feed
]]> http://travel2dot0.com/2012/04/digitizing-tourist-guest-book/feed/ 10 New Data on DMO Website Growth http://travel2dot0.com/2012/03/new-data-on-destination-website-growth/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://travel2dot0.com/2012/03/new-data-on-destination-website-growth/#comments Fri, 30 Mar 2012 17:48:18 +0000 Troy Thompson http://travel2dot0.com/?p=6421 A review of recent mark statistics, benchmarking DMO and CVB metrics, presented by our peers Madden Media at the WACVB Tech Summit. Visits, bounce rate, mobile OS, mobile traffic and frequency.

posted in mark by Troy Thompson Leave A Comment

Popular: Keeping Tourism Marketing Simple

It is the first step in the path to confusion. Presenting too much information, too quickly. And tourism marketers, DMOs and CVBs, are experts in the field.

Connect with Travel 2.0: @travel2dot0 | LinkedIn | RSS Feed
]]> http://travel2dot0.com/2012/03/new-data-on-destination-website-growth/feed/ 4 Keeping Tourism Marketing Simple http://travel2dot0.com/2012/03/keeping-tourism-marketing-simple/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://travel2dot0.com/2012/03/keeping-tourism-marketing-simple/#comments Fri, 23 Mar 2012 14:49:14 +0000 Troy Thompson http://travel2dot0.com/?p=6413 It is the first step in the path to confusion. Presenting too much information, too quickly. And tourism marketers, DMOs and CVBs, are experts in the field.

posted in Ideas by Troy Thompson Leave A Comment

Popular: Keeping Tourism Marketing Simple

It is the first step in the path to confusion. Presenting too much information, too quickly. And tourism marketers, DMOs and CVBs, are experts in the field.

Connect with Travel 2.0: @travel2dot0 | LinkedIn | RSS Feed
]]> http://travel2dot0.com/2012/03/keeping-tourism-marketing-simple/feed/ 6 Finding A Great Marketing Agency http://travel2dot0.com/2012/03/finding-great-marketing-agency/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://travel2dot0.com/2012/03/finding-great-marketing-agency/#comments Thu, 22 Mar 2012 12:36:34 +0000 Troy Thompson http://travel2dot0.com/?p=6399 For most DMOs and CVBs, finding a great agency partner starts with the consideration list. Unfortunately for most DMOs and CVBs, the creation of this list is a haphazard exercise often resulting in poor choices. Let’s fix that.

posted in Agency by Troy Thompson Leave A Comment

Popular: Keeping Tourism Marketing Simple

It is the first step in the path to confusion. Presenting too much information, too quickly. And tourism marketers, DMOs and CVBs, are experts in the field.

Connect with Travel 2.0: @travel2dot0 | LinkedIn | RSS Feed
]]> http://travel2dot0.com/2012/03/finding-great-marketing-agency/feed/ 6 Strategic Questions About Facebook Timeline http://travel2dot0.com/2012/03/strategic-questions-about-facebook-timeline/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://travel2dot0.com/2012/03/strategic-questions-about-facebook-timeline/#comments Wed, 07 Mar 2012 04:59:16 +0000 Troy Thompson http://travel2dot0.com/?p=6366 For many, Facebook is the keystone to a social media marketing strategy. With the new updates from the implementation of Timeline, now is an ideal moment to reevaluate your Facebook strategy.

posted in Social by Troy Thompson Leave A Comment

Popular: Keeping Tourism Marketing Simple

It is the first step in the path to confusion. Presenting too much information, too quickly. And tourism marketers, DMOs and CVBs, are experts in the field.

Connect with Travel 2.0: @travel2dot0 | LinkedIn | RSS Feed
]]> http://travel2dot0.com/2012/03/strategic-questions-about-facebook-timeline/feed/ 10