Keeping Tourism Marketing Simple
Complexity is safe.
It gives those involved an excuse to defend the poor choices made during the strategic development process.
Adding more options, more pages, more brand dimensions satisfies the stakeholder, while confusing the consumer.
Complexity feels good. No hurt feelings, no disagreement, no conflict.
Just hidden spite for the end result.
Simplicity is difficult.
The act of saying no. Cutting, deleting, removing, rejecting. You have to fight for simplicity.
And it should hurt.
Making decisions is not easy. But it is required. For a great brand, an easy-to-use website or a readable visitor guide.
Stand up for simplicity. Support it. Demand it.
The fight for simplicity is a victory for your visitor.