Client: Long Beach Convention & Visitors Bureau
Type: Project
Category: Strategy, Brainstorming, Training
How should digital, specifically social media, fit within our organization, both internally and externally?
After hearing Troy Thompson speak at a recent conference, the Long Beach CVB invited Travel 2.0 Consulting Group to lead the entire marketing staff through a digital brainstorming session.
Part educational, part idea generation, the session helped the Long Beach CVB clarify their beliefs, understanding and positioning within social media, creating a blueprint for future social integration and promotion.